QP Magazine has a section called Mean Time in which they bring up-to-the-minute watch culture and news to its readership. Alex Doak and Laura McCreddie-Doak have written about Alex’s book The Watch: A Twentieth-Century Style History in the current issue

“. . . With meticulously curated examples, sumptuous vintage ads, accompanied by his concise prose, any would-be connoisseur is left in no doubt as to the connection between Patek Philippe’s sublime Forties dress watches and the plastic-fantastic Swatch of 1983.”