Nike: Better is Temporary – Sam Grawe
For over half a century Nike has continuously advanced the pinnacle of design and excellence in sportwear. This book charts this ongoing quest and examines how the company has been transformed from visionary underdog to the world’s leading trainer and sportswear brand.
It is definitely the work of a fan rather than a critical voice but as the readership is almost entirely likely to also be fans this is not a problem, it includes previously unpublished designs, prototypes and stories from those who have worked within the company. With exclusive access to the Nike World Headquarters Grawe manages to dig deep into the company’s design approach including their collaborations with sporting superstars such as LeBron James, Serena Williams and Eliud Kipchoge as well as specific enduring designs such as the Air Force 1, Flyknit and Air Max.
Paperback, special spine, plastic outer. 315 pages.
23.4cm x 31.5cm x 3.5cm