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Longines cal. 12.68Z retailed by Mappin invoiced 1935 | steel cushion-form hand wound vintage wristwatch

With its strong bold lines this watch is pretty much Art Deco encapsulated. Cushion-form cases were one of the first ‘shaped’ designs to appear on the market after the mainstream introduction of the wristwatch in the 1910s and became especially popular during the 1920s and 1930s. The twin-baton 12 o’clock numeral is accented in red to highlight its position. Above the subsidiary seconds, the Longines signature follows the dial’s curve, this placement was a deliberate design element and allowed space at the top of the dial for the retailer to prominently apply their own logo. In this instance the logo is that of Mappin…and a crackingly good logo it is too, adding much to the watch’s character and charm. Mappin has a long and distinguished history. In 1897, the company were given their first Royal Warrant from Queen Victoria and the firm has been awarded a Warrant by every succeeding monarch. Following the outbreak of the Second World War, the Mappin factories were transformed in order to manufacture armaments for the allies.

The Longines Archives note that this watch was originally invoiced to the watchmaker’s UK agent Baume, on 11 May 1935. Baume distributed Longines watches to retailers, such as Mappin, throughout the UK.

Technical details

[M] gilded Longines calibre 12.68Z manually wound movement, lever escapement, 15 jewels, bi-metallic compensation balance, 18,000 BPH
[D] silvered dial, black pointed baton hour indexes with red 12 o’clock, engine-turned subsidiary seconds, blued steel sword-shaped hands
[C] steel cushion form case, fixed bar lugs, snap-on case back and bezel
[S] dial and movement signed

Measurements

31mm width excluding winding crown
9.5mm depth to centre of crystal
18mm strap width

Accompaniments

Longines confirmation email of archive entry
One Year Guarantee – serviced by a Longines approved service centre
Black Bough box and Black Bough certificate

SKU: WZLMC Categories: , Brand:

Description

With its strong bold lines this watch is pretty much Art Deco encapsulated. Cushion-form cases were one of the first ‘shaped’ designs to appear on the market after the mainstream introduction of the wristwatch in the 1910s and became especially popular during the 1920s and 1930s. The twin-baton 12 o’clock numeral is accented in red to highlight its position. Above the subsidiary seconds, the Longines signature follows the dial’s curve, this placement was a deliberate design element and allowed space at the top of the dial for the retailer to prominently apply their own logo. In this instance the logo is that of Mappin…and a crackingly good logo it is too, adding much to the watch’s character and charm. Mappin has a long and distinguished history. In 1897, the company were given their first Royal Warrant from Queen Victoria and the firm has been awarded a Warrant by every succeeding monarch. Following the outbreak of the Second World War, the Mappin factories were transformed in order to manufacture armaments for the allies.

The Longines Archives note that this watch was originally invoiced to the watchmaker’s UK agent Baume, on 11 May 1935. Baume distributed Longines watches to retailers, such as Mappin, throughout the UK.

Technical details

[M] gilded Longines calibre 12.68Z manually wound movement, lever escapement, 15 jewels, bi-metallic compensation balance, 18,000 BPH
[D] silvered dial, black pointed baton hour indexes with red 12 o’clock, engine-turned subsidiary seconds, blued steel sword-shaped hands
[C] steel cushion form case, fixed bar lugs, snap-on case back and bezel
[S] dial and movement signed

Measurements

31mm width excluding winding crown
9.5mm depth to centre of crystal
18mm strap width

Accompaniments

Longines confirmation email of archive entry
One Year Guarantee – serviced by a Longines approved service centre
Black Bough box and Black Bough certificate

£795.00 [sold]